A brand is not just designed — it’s built

Stages of the branding process

• 1. Brand Strategy

  We analyze the business context, competitors, audience, and market challenges.
  We define the brand’s purpose, vision, values, positioning, and personality.
  Strategy is the foundation for everything that follows.

• 2. Naming and tone of voice

  We create names that are meaningful, unique, and registrable.
  We define how the brand speaks, in what tone, with what style, and to whom.

• 3. Visual identity

  We design the complete visual system: logo, color palette, typography, graphic resources, photographic and illustrative style.
  All crafted to communicate with consistency and distinction.

• 4. Brand guidelines

  We document all visual and conceptual usage rules.
  This ensures that the brand remains strong, clear, and consistent over time.

• 5. Applications and assets

  We develop the necessary materials: social media, packaging, signage, corporate pieces, and both physical and digital environments.
  The brand is applied, lived, and expanded.