{"id":2541,"date":"2022-12-07T20:53:42","date_gmt":"2022-12-07T20:53:42","guid":{"rendered":"https:\/\/thebrandcc.com\/?page_id=2541"},"modified":"2026-05-01T20:59:25","modified_gmt":"2026-05-01T20:59:25","slug":"uncle-willys","status":"publish","type":"page","link":"https:\/\/thebrandcc.com\/es\/uncle-willys\/","title":{"rendered":"Uncle Willy\u00b4s"},"content":{"rendered":"<h1>Uncle Willy\u00b4s<\/h1>\n<p><img decoding=\"async\" src=\"wp-content\/uploads\/uncle-willys-01.jpg\" alt=\"\"><br \/>\n<img decoding=\"async\" src=\"wp-content\/uploads\/uncle-willys-01_mobile.jpg\" alt=\"\"><\/p>\n<h3>La Empresa<\/h3>\n<div>\n<p>Uncle Willy\u2019s es una cadena de fast food especializada en pollo frito, con presencia en distintas ciudades de Argentina, incluyendo Buenos Aires, Mar del Plata y C\u00f3rdoba.<\/p>\n<\/div>\n<h3>El Sistema<\/h3>\n<div>\n<p data-start=\"116\" data-end=\"293\">Se desarroll\u00f3 un sistema de identidad integral que abarca marca, entorno y packaging, pensado para sostener una implementaci\u00f3n consistente en todos los locales.<\/p>\n<p data-start=\"295\" data-end=\"405\">El enfoque se centr\u00f3 en construir un lenguaje visual claro, replicable y adaptable al crecimiento de la marca.<\/p>\n<\/div>\n<h3>El Resultado<\/h3>\n<div>\n<p>Una marca s\u00f3lida y reconocible, preparada para escalar con coherencia en distintos mercados.<\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"wp-content\/uploads\/uncle-willys-02.jpg\" alt=\"\"><br \/>\n<img decoding=\"async\" src=\"wp-content\/uploads\/uncle-willys-03.jpg\" alt=\"\"><br \/>\n<img decoding=\"async\" src=\"wp-content\/uploads\/uncle-willys-04.jpg\" alt=\"\"><br \/>\n<img decoding=\"async\" src=\"wp-content\/uploads\/uncle-willys-05.jpg\" alt=\"\"><br \/>\n<img decoding=\"async\" src=\"wp-content\/uploads\/uncle-willys-06.jpg\" alt=\"\"><br \/>\n<img decoding=\"async\" src=\"wp-content\/uploads\/uncle-willys-07b.jpg\" alt=\"\"><br \/>\n<img decoding=\"async\" src=\"wp-content\/uploads\/uncle-willys-08.jpg\" alt=\"\"><br \/>\n<img decoding=\"async\" src=\"wp-content\/uploads\/uncle-willys-02.jpg\" alt=\"\"><br \/>\n<img decoding=\"async\" src=\"wp-content\/uploads\/uncle-willys-03-mobile.jpg\" alt=\"\"><br \/>\n<img decoding=\"async\" src=\"wp-content\/uploads\/uncle-willys-05.jpg\" alt=\"\"><br \/>\n<img decoding=\"async\" src=\"wp-content\/uploads\/uncle-willys-06.jpg\" alt=\"\"><br \/>\n<img decoding=\"async\" src=\"wp-content\/uploads\/uncle-willys-07b.jpg\" alt=\"\"><br \/>\n<img decoding=\"async\" src=\"wp-content\/uploads\/uncle-willys-08.jpg\" alt=\"\"><\/p>\n<p><!-- {\"name\":\"Uncle Willy\\u00b4s 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mobile\"},{\"name\":\"Challenge\",\"type\":\"section\",\"props\":{\"width\":\"default\",\"padding\":\"\",\"style\":\"default\",\"header_overlay\":\"\",\"animation\":\"\",\"image_size\":\"cover\",\"image_position\":\"center-center\",\"vertical_align\":\"middle\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\",\"image_effect\":\"\",\"text_color\":\"\",\"width_expand\":\"\",\"height\":\"\",\"header_transparent\":\"\"},\"children\":[{\"name\":\"\",\"type\":\"row\",\"props\":{\"layout\":\",,\",\"gutter\":\"large\",\"breakpoint\":\"m\",\"fixed_width\":\"large\",\"width\":\"\",\"width_expand\":\"\",\"height\":\"\",\"margin\":\"\"},\"children\":[{\"name\":\"\",\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"widths\":[\"\"],\"media_overlay_gradient\":\"\"},\"children\":[{\"type\":\"headline\",\"props\":{\"title_element\":\"h3\",\"title_style\":\"h4\",\"title_decoration\":\"\",\"title_color\":\"\",\"text_align\":\"\",\"text_align_breakpoint\":\"\",\"text_align_fallback\":\"\",\"maxwidth\":\"\",\"maxwidth_align\":\"\",\"maxwidth_breakpoint\":\"\",\"margin\":\"\",\"animation\":\"\",\"visibility\":\"\",\"content\":\"La Empresa\"}},{\"name\":\"\",\"type\":\"text\",\"props\":{\"column\":\"\",\"column_breakpoint\":\"m\",\"text_style\":\"\",\"text_align\":\"\",\"text_align_breakpoint\":\"\",\"text_align_fallback\":\"\",\"maxwidth\":\"\",\"maxwidth_align\":\"\",\"margin\":\"\",\"animation\":\"\",\"visibility\":\"\",\"text_color\":\"\",\"text_size\":\"\",\"content\":\"\n\n<p>Uncle Willy\\u2019s es una cadena de fast food especializada en pollo frito, con presencia en distintas ciudades de Argentina, incluyendo Buenos Aires, Mar del Plata y C\\u00f3rdoba.<\\\/p>\",\"maxwidth_breakpoint\":\"\"}}]},{\"name\":\"\",\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"widths\":[\"\"],\"media_overlay_gradient\":\"\"},\"children\":[{\"type\":\"headline\",\"props\":{\"title_element\":\"h3\",\"title_style\":\"h4\",\"title_decoration\":\"\",\"title_color\":\"\",\"text_align\":\"\",\"text_align_breakpoint\":\"\",\"text_align_fallback\":\"\",\"maxwidth\":\"\",\"maxwidth_align\":\"\",\"maxwidth_breakpoint\":\"\",\"margin\":\"\",\"animation\":\"\",\"visibility\":\"\",\"content\":\"El Sistema\"}},{\"type\":\"text\",\"props\":{\"margin\":\"default\",\"column_breakpoint\":\"m\",\"text_style\":\"\",\"text_color\":\"\",\"text_size\":\"\",\"column\":\"\",\"text_align\":\"\",\"text_align_breakpoint\":\"\",\"text_align_fallback\":\"\",\"maxwidth\":\"\",\"maxwidth_align\":\"\",\"maxwidth_breakpoint\":\"\",\"animation\":\"\",\"visibility\":\"\",\"content\":\"\n\n<p data-start=\\\"116\\\" data-end=\\\"293\\\">Se desarroll\\u00f3 un sistema de identidad integral que abarca marca, entorno y packaging, pensado para sostener una implementaci\\u00f3n consistente en todos los locales.<\\\/p>\\n\n\n<p data-start=\\\"295\\\" data-end=\\\"405\\\">El enfoque se centr\\u00f3 en construir un lenguaje visual claro, replicable y adaptable al crecimiento de la marca.<\\\/p>\"}}]},{\"type\":\"column\",\"props\":{\"widths\":[\"\"],\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"vertical_align\":\"\",\"style\":\"\",\"text_color\":\"\",\"padding\":\"\"},\"children\":[{\"type\":\"headline\",\"props\":{\"title_element\":\"h3\",\"title_style\":\"h4\",\"title_decoration\":\"\",\"title_color\":\"\",\"text_align\":\"\",\"text_align_breakpoint\":\"\",\"text_align_fallback\":\"\",\"maxwidth\":\"\",\"maxwidth_align\":\"\",\"maxwidth_breakpoint\":\"\",\"margin\":\"\",\"animation\":\"\",\"visibility\":\"\",\"content\":\"El Resultado\"}},{\"type\":\"text\",\"props\":{\"margin\":\"default\",\"column_breakpoint\":\"m\",\"text_style\":\"\",\"text_color\":\"\",\"text_size\":\"\",\"column\":\"\",\"text_align\":\"\",\"text_align_breakpoint\":\"\",\"text_align_fallback\":\"\",\"maxwidth\":\"\",\"maxwidth_align\":\"\",\"maxwidth_breakpoint\":\"\",\"animation\":\"\",\"visibility\":\"\",\"content\":\"\n\n<p>Una marca s\\u00f3lida y reconocible, preparada para escalar con coherencia en distintos mercados.<\\\/p>\"}}]}]}]},{\"name\":\"Images 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