Tarallini created sophisticated snacks based on homemade recipes from Calabrian cuisine, which impact on their delicate flavor and unique combinations.
With the motto "La receta es italiana, el sabor es argentino" ("The recipe is italian, the flavour is argentine"), they wanted to establish that they brought to Argentina, a classic Italian recipe.
We developed their branding, packaging design and ad campaign.
In order for this ad campaign to have the desired effect of irreverent humor, we decided to combine classic Argentine slang words with an Italian flare that makes them sound Italian but with the soul of an Argentine. These Italian/Argentine taglines transformed these billboards into a fun play on words that brought many smiles to the public.
In Argentine slang dialect "morfar, lastrar and manducar" means eating a lot.
Our team is ready to advise you with the best options for your business. Always remember, Design Matters!