Boogie, el aceitoso

on . Posted in Branding & Comunicación

Branding y Comunacion

Is a movie based on a comic strip character created by Roberto Fontanarrosa whereby he is very critical of the ever present mercenary mentality. Boogie is a cold blooded, ruthless hitman that provides a lethal dose of irony and humor with such extreme violence, that it is impossible not to wonder and laugh at the same time. The development of the promotional campaign and the logo design, brand manual application, media and online graphics, art direction, design field, web design and character style guide was made by Diego Quarone and Martin Rodger while they were working as employees at Illusion Studios. The illustrations were done by Sebastián Ramseg and colored by Leandro Szulman.

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