Art Direction, Opening Concept, Graphic Design
“Historias de la primera vez” (Tales from the First Time) is a TV program producced by Illusion Studios for America TV. Channel 2 in Argentina. The series, performed by rotating casts, consists of stories about the "first few times" that people may face throughout their lives. For example "The first time in love", "the first time with a man", "the first time i was betrayed","the first time that I became a father", "the first time my parents got separated","the first time I killed", among others. The promotional campaign development as well as logo design, print and online media, art direction at the opening of the program and web design was done by Diego Quarone while employed by Illusion Studios.