{"id":751,"date":"2019-06-25T16:43:36","date_gmt":"2019-06-25T16:43:36","guid":{"rendered":"http:\/\/thebrandcc.com\/beta\/?page_id=751"},"modified":"2026-04-16T21:39:02","modified_gmt":"2026-04-16T21:39:02","slug":"boogie","status":"publish","type":"page","link":"http:\/\/thebrandcc.com\/es\/portfolio\/boogie\/","title":{"rendered":"Boogie el aceitoso"},"content":{"rendered":"<h1>Boogie El Aceitoso<\/h1>\n<p><img decoding=\"async\" src=\"wp-content\/uploads\/boogie-01.jpg\" alt=\"\"><br \/>\n<img decoding=\"async\" src=\"wp-content\/uploads\/boogie-01-mobile.jpg\" alt=\"\"><\/p>\n<h2>El personaje<\/h2>\n<div>\n<p>Basada en el ic\u00f3nico personaje creado por <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Roberto Fontanarrosa<\/span><\/span>, la pel\u00edcula presenta a Boogie como un asesino a sueldo de sangre fr\u00eda, construido desde una mirada cr\u00edtica, \u00e1cida y provocadora. Su universo combina violencia extrema con iron\u00eda y humor, generando un lenguaje propio dentro del g\u00e9nero.<\/p>\n<\/div>\n<h1>El sistema<\/h1>\n<div>\n<p data-start=\"510\" data-end=\"845\">Se desarroll\u00f3 un sistema de identidad visual para la pel\u00edcula, incluyendo logo, campa\u00f1a promocional y piezas gr\u00e1ficas para medios y plataformas digitales.<br data-start=\"681\" data-end=\"684\" \/>El enfoque se centr\u00f3 en traducir el tono irreverente del personaje en un lenguaje visual directo y contundente, manteniendo coherencia en todas las aplicaciones.<\/p>\n<\/div>\n<h1>El resultado<\/h1>\n<div>\n<p data-start=\"979\" data-end=\"1152\">Una identidad visual consistente y reconocible, alineada con el car\u00e1cter del personaje y pensada para sostener su impacto en todos los puntos de contacto.<\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"wp-content\/uploads\/boogie-02.jpg\" alt=\"\"><br \/>\n<img decoding=\"async\" src=\"wp-content\/uploads\/boogie-03.jpg\" alt=\"\"><br \/>\n<img decoding=\"async\" src=\"wp-content\/uploads\/boogie-04.jpg\" alt=\"\"><br \/>\n<img decoding=\"async\" src=\"wp-content\/uploads\/boogie-05.jpg\" alt=\"\"><br \/>\n<img decoding=\"async\" src=\"wp-content\/uploads\/boogie-06.jpg\" alt=\"\"><br \/>\n<img decoding=\"async\" src=\"wp-content\/uploads\/boogie-02.jpg\" alt=\"\"><br \/>\n<img decoding=\"async\" src=\"wp-content\/uploads\/boogie-03-mobile.jpg\" alt=\"\"><br \/>\n<img decoding=\"async\" src=\"wp-content\/uploads\/boogie-04.jpg\" alt=\"\"><br \/>\n<img decoding=\"async\" src=\"wp-content\/uploads\/boogie-05.jpg\" alt=\"\"><br \/>\n<img decoding=\"async\" src=\"wp-content\/uploads\/boogie-06.jpg\" alt=\"\"><\/p>\n<p><!-- {\"name\":\"Portafolio 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El Aceitoso\"}}]}]}],\"name\":\"Boogie el aceitoso\"},{\"type\":\"section\",\"props\":{\"style\":\"default\",\"width\":\"\",\"vertical_align\":\"middle\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\",\"image_position\":\"center-center\",\"text_color\":\"\",\"width_expand\":\"\",\"height\":\"\",\"padding\":\"none\",\"header_transparent\":\"\",\"animation\":\"\",\"padding_remove_top\":false,\"class\":\"desktop\"},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"1-1\",\"breakpoint\":\"m\",\"fixed_width\":\"large\",\"gutter\":\"\",\"width\":\"\",\"width_expand\":\"\",\"height\":\"\",\"margin\":\"\"},\"children\":[{\"type\":\"column\",\"props\":{\"widths\":[\"1-1\"],\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"vertical_align\":\"\",\"style\":\"\",\"text_color\":\"\",\"padding\":\"\"},\"children\":[{\"type\":\"image\",\"props\":{\"margin\":\"default\",\"image_svg_color\":\"emphasis\",\"link_target\":\"\",\"image_border\":\"\",\"image_box_shadow\":\"\",\"image_hover_box_shadow\":\"\",\"image_box_decoration\":\"\",\"text_align\":\"\",\"text_align_breakpoint\":\"\",\"text_align_fallback\":\"\",\"maxwidth\":\"\",\"maxwidth_align\":\"\",\"maxwidth_breakpoint\":\"\",\"animation\":\"\",\"visibility\":\"\",\"image\":\"wp-content\\\/uploads\\\/boogie-01.jpg\",\"image_width\":\"\"}}]}]}],\"name\":\"banner desktop\"},{\"type\":\"section\",\"props\":{\"style\":\"default\",\"width\":\"\",\"vertical_align\":\"middle\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\",\"image_position\":\"center-center\",\"text_color\":\"\",\"width_expand\":\"\",\"height\":\"\",\"padding\":\"none\",\"header_transparent\":\"\",\"animation\":\"\",\"padding_remove_top\":false,\"class\":\"mobile\"},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"1-1\",\"breakpoint\":\"m\",\"fixed_width\":\"large\",\"gutter\":\"\",\"width\":\"\",\"width_expand\":\"\",\"height\":\"\",\"margin\":\"\"},\"children\":[{\"type\":\"column\",\"props\":{\"widths\":[\"1-1\"],\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"vertical_align\":\"\",\"style\":\"\",\"text_color\":\"\",\"padding\":\"\"},\"children\":[{\"type\":\"image\",\"props\":{\"margin\":\"default\",\"image_svg_color\":\"emphasis\",\"link_target\":\"\",\"image_border\":\"\",\"image_box_shadow\":\"\",\"image_hover_box_shadow\":\"\",\"image_box_decoration\":\"\",\"text_align\":\"\",\"text_align_breakpoint\":\"\",\"text_align_fallback\":\"\",\"maxwidth\":\"\",\"maxwidth_align\":\"\",\"maxwidth_breakpoint\":\"\",\"animation\":\"\",\"visibility\":\"\",\"image\":\"wp-content\\\/uploads\\\/boogie-01-mobile.jpg\",\"image_width\":\"\"}}]}]}],\"name\":\"banner mobile\"},{\"name\":\"Challenge\",\"type\":\"section\",\"props\":{\"width\":\"default\",\"padding\":\"\",\"style\":\"default\",\"header_overlay\":\"\",\"animation\":\"\",\"image_size\":\"cover\",\"image_position\":\"center-center\",\"vertical_align\":\"middle\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\",\"image_effect\":\"\",\"text_color\":\"\",\"width_expand\":\"\",\"height\":\"\",\"header_transparent\":\"\"},\"children\":[{\"name\":\"\",\"type\":\"row\",\"props\":{\"layout\":\",,\",\"gutter\":\"large\",\"breakpoint\":\"m\",\"fixed_width\":\"large\",\"width\":\"\",\"width_expand\":\"\",\"height\":\"\",\"margin\":\"\"},\"children\":[{\"name\":\"\",\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"widths\":[\"\"],\"media_overlay_gradient\":\"\",\"vertical_align\":\"\",\"style\":\"\",\"text_color\":\"\",\"padding\":\"\"},\"children\":[{\"name\":\"\",\"type\":\"headline\",\"props\":{\"title_element\":\"h2\",\"title_style\":\"h4\",\"title_decoration\":\"\",\"text_align\":\"\",\"text_align_breakpoint\":\"\",\"text_align_fallback\":\"\",\"maxwidth\":\"\",\"maxwidth_align\":\"\",\"margin\":\"\",\"animation\":\"\",\"visibility\":\"\",\"content\":\"El personaje\",\"title_color\":\"\",\"maxwidth_breakpoint\":\"\"}},{\"type\":\"text\",\"props\":{\"margin\":\"default\",\"column_breakpoint\":\"m\",\"text_style\":\"\",\"text_color\":\"\",\"text_size\":\"\",\"column\":\"\",\"text_align\":\"\",\"text_align_breakpoint\":\"\",\"text_align_fallback\":\"\",\"maxwidth\":\"\",\"maxwidth_align\":\"\",\"maxwidth_breakpoint\":\"\",\"animation\":\"\",\"visibility\":\"\",\"content\":\"\n\n<p>Basada en el ic\\u00f3nico personaje creado por <span class=\\\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\\\"><span class=\\\"whitespace-normal\\\">Roberto Fontanarrosa<\\\/span><\\\/span>, la pel\\u00edcula presenta a Boogie como un asesino a sueldo de sangre fr\\u00eda, construido desde una mirada cr\\u00edtica, \\u00e1cida y provocadora. Su universo combina violencia extrema con iron\\u00eda y humor, generando un lenguaje propio dentro del g\\u00e9nero.<\\\/p>\"}}]},{\"name\":\"\",\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"widths\":[\"\"],\"media_overlay_gradient\":\"\"},\"children\":[{\"type\":\"headline\",\"props\":{\"title_element\":\"h1\",\"title_style\":\"h4\",\"title_decoration\":\"\",\"title_color\":\"\",\"text_align\":\"\",\"text_align_breakpoint\":\"\",\"text_align_fallback\":\"\",\"maxwidth\":\"\",\"maxwidth_align\":\"\",\"maxwidth_breakpoint\":\"\",\"margin\":\"\",\"animation\":\"\",\"visibility\":\"\",\"content\":\"El sistema\"}},{\"type\":\"text\",\"props\":{\"margin\":\"default\",\"column_breakpoint\":\"m\",\"text_style\":\"\",\"text_color\":\"\",\"text_size\":\"\",\"column\":\"\",\"text_align\":\"\",\"text_align_breakpoint\":\"\",\"text_align_fallback\":\"\",\"maxwidth\":\"\",\"maxwidth_align\":\"\",\"maxwidth_breakpoint\":\"\",\"animation\":\"\",\"visibility\":\"\",\"content\":\"\n\n<p data-start=\\\"510\\\" data-end=\\\"845\\\">Se desarroll\\u00f3 un sistema de identidad visual para la pel\\u00edcula, incluyendo logo, campa\\u00f1a promocional y piezas gr\\u00e1ficas para medios y plataformas digitales.<br data-start=\\\"681\\\" data-end=\\\"684\\\" \\\/>El enfoque se centr\\u00f3 en traducir el tono irreverente del personaje en un lenguaje visual directo y contundente, manteniendo coherencia en todas las aplicaciones.<\\\/p>\"}}]},{\"name\":\"\",\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"widths\":[\"\"],\"media_overlay_gradient\":\"\"},\"children\":[{\"type\":\"headline\",\"props\":{\"title_element\":\"h1\",\"title_style\":\"h4\",\"title_decoration\":\"\",\"title_color\":\"\",\"text_align\":\"\",\"text_align_breakpoint\":\"\",\"text_align_fallback\":\"\",\"maxwidth\":\"\",\"maxwidth_align\":\"\",\"maxwidth_breakpoint\":\"\",\"margin\":\"\",\"animation\":\"\",\"visibility\":\"\",\"content\":\"El resultado\"}},{\"type\":\"text\",\"props\":{\"margin\":\"default\",\"column_breakpoint\":\"m\",\"text_style\":\"\",\"text_color\":\"\",\"text_size\":\"\",\"column\":\"\",\"text_align\":\"\",\"text_align_breakpoint\":\"\",\"text_align_fallback\":\"\",\"maxwidth\":\"\",\"maxwidth_align\":\"\",\"maxwidth_breakpoint\":\"\",\"animation\":\"\",\"visibility\":\"\",\"content\":\"\n\n<p data-start=\\\"979\\\" data-end=\\\"1152\\\">Una identidad visual consistente y reconocible, 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--><\/p>","protected":false},"excerpt":{"rendered":"<p>Boogie El Aceitoso El personaje Basada en el ic\u00f3nico personaje creado por Roberto Fontanarrosa, la pel\u00edcula presenta a Boogie como un asesino a sueldo de sangre fr\u00eda, construido desde una mirada cr\u00edtica, \u00e1cida y provocadora. Su universo combina violencia extrema con iron\u00eda y humor, generando un lenguaje propio dentro del g\u00e9nero. El sistema Se desarroll\u00f3 [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":20,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_joinchat":[],"footnotes":""},"class_list":["post-751","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Boogie el aceitoso - The Brand Creative Co<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thebrandcc.com\/es\/portfolio\/boogie\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Boogie el aceitoso - The Brand Creative Co\" \/>\n<meta property=\"og:description\" content=\"Boogie El Aceitoso El personaje Basada en el ic\u00f3nico personaje creado por Roberto Fontanarrosa, la pel\u00edcula presenta a Boogie como un asesino a sueldo de sangre fr\u00eda, construido desde una mirada cr\u00edtica, \u00e1cida y provocadora. 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