{"id":25,"date":"2016-09-13T13:17:10","date_gmt":"2016-09-13T13:17:10","guid":{"rendered":"http:\/\/thebrandcc.com\/beta\/index.php\/case-study\/"},"modified":"2026-04-16T21:21:14","modified_gmt":"2026-04-16T21:21:14","slug":"pappo","status":"publish","type":"page","link":"http:\/\/thebrandcc.com\/es\/portfolio\/pappo\/","title":{"rendered":"Pappo"},"content":{"rendered":"<h1>Pappo. Buscando un amor<\/h1>\n<p><img decoding=\"async\" src=\"wp-content\/uploads\/pappo-01b.jpg\" alt=\"\"><br \/>\n<img decoding=\"async\" src=\"wp-content\/uploads\/pappo-mobile-1b.jpg\" alt=\"\"><\/p>\n<h2>El artista<\/h2>\n<div>\n<p><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Pappo<\/span><\/span> fue una de las figuras m\u00e1s influyentes del blues y el rock en Latinoam\u00e9rica, con una trayectoria internacional consolidada. <em data-start=\"1120\" data-end=\"1138\">Buscando un Amor<\/em> forma parte de sus \u00faltimas producciones, con una fuerte ra\u00edz en el blues cl\u00e1sico.<\/p>\n<\/div>\n<h1>El sistema<\/h1>\n<div>\n<p>Se desarroll\u00f3 un sistema de identidad visual \u2014 logo, arte de tapa y direcci\u00f3n de arte \u2014 definido desde un criterio claro: preservar car\u00e1cter y autenticidad, evitando cualquier recurso innecesario.<\/p>\n<\/div>\n<h1>El resultado<\/h1>\n<div>\n<p>Una identidad s\u00f3lida y coherente con su universo musical, pensada para acompa\u00f1ar la obra desde lo visual sin interferir en su esencia.<\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"wp-content\/uploads\/pappo-02b.jpg\" alt=\"\"><br \/>\n<img decoding=\"async\" src=\"wp-content\/uploads\/pappo-03b.jpg\" alt=\"\"><br \/>\n<img decoding=\"async\" src=\"wp-content\/uploads\/pappo-04b-1.jpg\" alt=\"\"><br \/>\n<img decoding=\"async\" src=\"wp-content\/uploads\/pappo-05b.jpg\" alt=\"\"><br \/>\n<img decoding=\"async\" src=\"wp-content\/uploads\/pappo-06b.jpg\" alt=\"\"><br \/>\n<img decoding=\"async\" src=\"wp-content\/uploads\/pappo-07b.jpg\" alt=\"\"><br \/>\n<img decoding=\"async\" src=\"wp-content\/uploads\/pappo-02b.jpg\" alt=\"\"><br \/>\n<img decoding=\"async\" src=\"wp-content\/uploads\/pappo-mobile-3.jpg\" alt=\"\"><br \/>\n<img decoding=\"async\" src=\"wp-content\/uploads\/pappo-mobile-4.jpg\" alt=\"\"><br \/>\n<img decoding=\"async\" src=\"wp-content\/uploads\/pappo-05b.jpg\" alt=\"\"><br \/>\n<img decoding=\"async\" src=\"wp-content\/uploads\/pappo-mobile-6.jpg\" alt=\"\"><br \/>\n<img decoding=\"async\" src=\"wp-content\/uploads\/pappo-mobile-7.jpg\" alt=\"\"><\/p>\n<p><!-- {\"name\":\"Case Study\",\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"style\":\"default\",\"width\":\"default\",\"vertical_align\":\"middle\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\",\"image_position\":\"center-center\",\"text_color\":\"\",\"width_expand\":\"\",\"height\":\"\",\"padding\":\"\",\"header_transparent\":\"\",\"animation\":\"\",\"padding_remove_bottom\":false,\"padding_remove_top\":false},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"1-1\",\"breakpoint\":\"m\",\"fixed_width\":\"large\",\"gutter\":\"\",\"width\":\"\",\"width_expand\":\"\",\"height\":\"\",\"margin\":\"\"},\"children\":[{\"type\":\"column\",\"props\":{\"widths\":[\"1-1\"],\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"vertical_align\":\"\",\"style\":\"\",\"text_color\":\"\",\"padding\":\"\"},\"children\":[{\"type\":\"headline\",\"props\":{\"title_element\":\"h1\",\"title_style\":\"\",\"title_decoration\":\"\",\"title_color\":\"\",\"text_align\":\"\",\"text_align_breakpoint\":\"\",\"text_align_fallback\":\"\",\"maxwidth\":\"\",\"maxwidth_align\":\"\",\"maxwidth_breakpoint\":\"\",\"margin\":\"remove-vertical\",\"animation\":\"\",\"visibility\":\"\",\"content\":\"Pappo. 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Mobile\"},{\"name\":\"Challenge\",\"type\":\"section\",\"props\":{\"width\":\"default\",\"padding\":\"\",\"style\":\"default\",\"header_overlay\":\"\",\"animation\":\"\",\"image_size\":\"cover\",\"image_position\":\"center-center\",\"vertical_align\":\"middle\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\",\"image_effect\":\"\",\"text_color\":\"\",\"width_expand\":\"\",\"height\":\"\",\"header_transparent\":\"\"},\"children\":[{\"name\":\"\",\"type\":\"row\",\"props\":{\"layout\":\",,\",\"gutter\":\"large\",\"breakpoint\":\"m\",\"fixed_width\":\"large\",\"width\":\"\",\"width_expand\":\"\",\"height\":\"\",\"margin\":\"\"},\"children\":[{\"name\":\"\",\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"widths\":[\"\"],\"media_overlay_gradient\":\"\"},\"children\":[{\"name\":\"\",\"type\":\"headline\",\"props\":{\"title_element\":\"h2\",\"title_style\":\"h4\",\"title_decoration\":\"\",\"text_align\":\"\",\"text_align_breakpoint\":\"\",\"text_align_fallback\":\"\",\"maxwidth\":\"\",\"maxwidth_align\":\"\",\"margin\":\"\",\"animation\":\"\",\"visibility\":\"\",\"content\":\"El artista\",\"title_color\":\"\",\"maxwidth_breakpoint\":\"\"}},{\"name\":\"\",\"type\":\"text\",\"props\":{\"column\":\"\",\"column_breakpoint\":\"m\",\"text_style\":\"\",\"text_align\":\"\",\"text_align_breakpoint\":\"\",\"text_align_fallback\":\"\",\"maxwidth\":\"\",\"maxwidth_align\":\"\",\"margin\":\"\",\"animation\":\"\",\"visibility\":\"\",\"text_color\":\"\",\"text_size\":\"\",\"content\":\"\n\n<p><span class=\\\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\\\"><span class=\\\"whitespace-normal\\\">Pappo<\\\/span><\\\/span> fue una de las figuras m\\u00e1s influyentes del blues y el rock en Latinoam\\u00e9rica, con una trayectoria internacional consolidada. <em data-start=\\\"1120\\\" data-end=\\\"1138\\\">Buscando un Amor<\\\/em> forma parte de sus \\u00faltimas producciones, con una fuerte ra\\u00edz en el blues cl\\u00e1sico.<\\\/p>\",\"maxwidth_breakpoint\":\"\"}}]},{\"name\":\"\",\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"widths\":[\"\"],\"media_overlay_gradient\":\"\"},\"children\":[{\"type\":\"headline\",\"props\":{\"title_element\":\"h1\",\"title_style\":\"h4\",\"title_decoration\":\"\",\"title_color\":\"\",\"text_align\":\"\",\"text_align_breakpoint\":\"\",\"text_align_fallback\":\"\",\"maxwidth\":\"\",\"maxwidth_align\":\"\",\"maxwidth_breakpoint\":\"\",\"margin\":\"\",\"animation\":\"\",\"visibility\":\"\",\"content\":\"El sistema\"}},{\"name\":\"\",\"type\":\"text\",\"props\":{\"column\":\"\",\"column_breakpoint\":\"m\",\"text_style\":\"\",\"text_align\":\"\",\"text_align_breakpoint\":\"\",\"text_align_fallback\":\"\",\"maxwidth\":\"\",\"maxwidth_align\":\"\",\"margin\":\"\",\"animation\":\"\",\"visibility\":\"\",\"text_color\":\"\",\"text_size\":\"\",\"content\":\"\n\n<p>Se desarroll\\u00f3 un sistema de identidad visual \\u2014 logo, arte de tapa y direcci\\u00f3n de arte \\u2014 definido desde un criterio claro: preservar car\\u00e1cter y autenticidad, evitando cualquier recurso innecesario.<\\\/p>\",\"maxwidth_breakpoint\":\"\"}}]},{\"name\":\"\",\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"widths\":[\"\"],\"media_overlay_gradient\":\"\"},\"children\":[{\"type\":\"headline\",\"props\":{\"title_element\":\"h1\",\"title_style\":\"h4\",\"title_decoration\":\"\",\"title_color\":\"\",\"text_align\":\"\",\"text_align_breakpoint\":\"\",\"text_align_fallback\":\"\",\"maxwidth\":\"\",\"maxwidth_align\":\"\",\"maxwidth_breakpoint\":\"\",\"margin\":\"\",\"animation\":\"\",\"visibility\":\"\",\"content\":\"El resultado\"}},{\"name\":\"\",\"type\":\"text\",\"props\":{\"column\":\"\",\"column_breakpoint\":\"m\",\"text_style\":\"\",\"text_align\":\"\",\"text_align_breakpoint\":\"\",\"text_align_fallback\":\"\",\"maxwidth\":\"\",\"maxwidth_align\":\"\",\"margin\":\"\",\"animation\":\"\",\"visibility\":\"\",\"text_color\":\"\",\"text_size\":\"\",\"content\":\"\n\n<p>Una identidad s\\u00f3lida y coherente con su universo musical, pensada para acompa\\u00f1ar la obra desde lo visual sin interferir en su esencia.<\\\/p>\",\"maxwidth_breakpoint\":\"\"}}]}]}]},{\"name\":\"Images 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Buscando un amor El artista Pappo fue una de las figuras m\u00e1s influyentes del blues y el rock en Latinoam\u00e9rica, con una trayectoria internacional consolidada. Buscando un Amor forma parte de sus \u00faltimas producciones, con una fuerte ra\u00edz en el blues cl\u00e1sico. El sistema Se desarroll\u00f3 un sistema de identidad visual \u2014 logo, arte [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":20,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_joinchat":[],"footnotes":""},"class_list":["post-25","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pappo - The Brand Creative Co<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thebrandcc.com\/es\/portfolio\/pappo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pappo - The Brand Creative Co\" \/>\n<meta property=\"og:description\" content=\"Pappo. 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